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DIGITAL DOCS Barrett-Jackson Auctions First Collector Car NFTs In Las Vegas

DIGITAL DOCS

Barrett-Jackson Auctions First Collector Car NFTs In Las Vegas

Collectors love exclusivity. Barrett-Jackson has done well selling a multitude of VIN 001 automobiles at its auctions. However, the company is branching out into the digital space offering NFT versions of several VIN 001 models, including the 2021 Mustang Mach 1.

We’ll forgive you if you aren’t fully up to speed on NFTs, but in short, they use the same blockchain technology that powers the Ethereum cryptocurrency to authenticate ownership of a unique photo, video, audio clip, or other digital file format.

Barrett-Jackson blazed the trail in the collector car world for decades, and the roll-out of the first NFTs in our industry is another great example of our team introducing new and exciting ways to engage the hobby,” Craig Jackson, chairman and CEO of Barrett-Jackson, said. “In the early 1990s, we were the first collector car auction to offer live online bidding and, in 1997, we were the first collector car auction to be featured on live television. We’re thrilled to now be the first to introduce the expanding and exciting NFT platform to the collector car world.”

Sold on Friday, June 18, 2021 the one-of-one NFT commemorates the sale of the VIN 001 Ford Mustang Mach 1, which sold in March of this year. The winning bidder receives one exclusive video, one illustration and three still images, all relating to the historic sale. The NFT content is accessible via the Motoclub digital wallet. The winner also receives an exclusive Barrett-Jackson VIP Muscle Lounge ticket package for two to the 2022 auction of their choice.

In this case, Barrett-Jackson partnered with Motoclub to auctioning off NFTs of four VIN 001 models, including the aforementioned Mach 1 and the 021 Ford Bronco two-door.

“Barrett-Jackson sees some of the finest, most desirable, automobiles pass through its auctions every year, and Motoclub is positioned to offer the same high-end experience to car enthusiasts in a digital form,” Cameron Chell, Chairman of CurrencyWorks, added. “I’m really excited about the possibilities NFTs offer to the collector market and having the first auction feature such an exclusive set of cars is testament to the high-bar Motoclub is setting.”

If you want to get in on the cutting-edge action, you can check out the auction and bid right HERE.


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